The different ways activists and journalists use data for advocacy can be divided in to three broad areas. First, data about an issue itself can be used to expose, comprehend and explain an issue. Second, data can be used operationally to organise and run campaigns or to strengthen an organisation (for example, monitoring and evaluation, fund-raising or mobilising/coordinating). Third, data can form the backbone of services provided by a group.
We'll begin by running through five considerations that we have found helpful in choosing the right direction to take.